Most MSMEs are unable to build robust end-to-end retail solutions on account of inadequate finances and expertise in a large geography like India. Businesses can save time and eliminate some of the bottlenecks by combining incoming management, order fulfilment and customer relationship management systems, says Raghunandan Saraf, CEO and Founder, Saraf Furniture. The businesses can also respond dynamically, identify market trends, anticipate consumer demand as well as make strategic decisions via the real time analytical system and data driven insights, he adds.
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