The Particularity of CRM in the Foreign Exchange Industry

Based on the particularity of the financial field, especially the FX margin trading, the establishment of CRM has strong particularity and cannot be compared with the general industry. So what kind of CRM is most suitable for FX platforms?

1 Conversion management: Generation function of the potential customers.

In order to optimize the conversion of customers, WizSpace Technology has developed a conversion management platform. The platform can verify customer information and determine the priority of potential customers based on the validity of the information provided by the customer. The conversion management platform is fully integrated into the potential customer generation platform or a third party in the system. At the same time, WizSpace has also developed a landing page management platform integrated with the conversion management platform. The platform allows customers to create landing pages and pass potential customers to the CRM. For foreign exchange brokers, it is important to capture potential customers and convert them into actual customers. CRM with conversion and potential customer generation functions is very suitable for FX company platforms. (All pictures in this article are copyrighted, misappropriation must be punished, and CRM can be customized or modified according to company requirements).

2 Multi-level IB system function

The marketing model in this field of foreign exchange includes direct customer model and agency model.The agency model is the mainstay. Exploring and maintaining IB agents is the most effective sales channel to acquire customers.According to the number of customers and transactions held by IBs, IBs are also divided into multiple categories. Different levels of IB correspond to different rebate policies. Therefore, CRM must have multi-level IB system functions to meet the needs of different customer groups. WizSpace’s CRM system overcomes the limitations of single-level IB and introduces a structured IB system that supports an unlimited number of IB levels. In addition, IBs at all levels can also clearly see the registration and transaction status of their customers through their own back office. The simple but powerful CRM system can help the company to maintain the existing IB and expand the customer base.

3 Docking payment channels, perfect integration

The particularity of the financial field determines that the CRM system of the broker must be perfectly integrated and docked with various payment channels. Users can see various payment options after logging in to the trader’s room. The options are arranged by priority, and all deposit information is safely captured. Customers can conduct transactions within a few seconds after the deposit is successful, and the convenient and quick operation page can effectively maintain existing customers.

4 Safe and advanced trader’s room

In the field of Forex Brokerage, the security of funds is of paramount importance. WizSpace has developed a safe and advanced trader's room, covering all the functions required by customers from viewing and editing personal details to accessing detailed information on financial and trading activities. A high-quality CRM system is to provide customers with top-level services and also to help companies maintain existing customers.

5 Report options

A powerful CRM can use the provided reporting tools to generate reports, and use the customizable homepage visualization data to manage risks, view the icons and trend lines in each data, and save the report as a template and add new data at any time.

6 Auto response,contact page and notification options.

A powerful CRM system function is also reflected in the automatic reply and contact page. In addition to the basic options of email and SMS messages, other options such as online consultation can be added according to customer needs, and the content can be modified at any time according to customer needs. All activity logs performed by customers during registration, login, deposit and withdrawal, etc, will be automatically recorded. When customers carry out important deposits, withdrawals and specific activities, notifications will be sent directly on the network without using any special procedures. All of the content can be managed on the same website.

7 MT4/MT5/other platform integration

Whether it is the most widely used MT4, MT5 platform or other personal trading platforms, it can be added to the same e-wallet together with CRM to achieve perfect docking. WizSpace CRM achieves complete access to transaction information, such as transaction reports and details. The docking delay with these trading platforms is almost less than 1ms, and any device (including IOS, Android, Windows, Linux, Mac) can handle the request. It can be loaded and processed user calculation requests to the CRM server from the CRM end(such as transaction account data, balance, credit, transaction log,etc.) within 1ms.

8 Compliance Department

A high-quality CRM should also provide the business process of controlling information and bills, and can modify the types of bills by applying to the administrator.

9 Training guidance, follow-up maintenance

It is very important for developers to ensure that administrators can use the CRM system correctly. WizSpace provides training, guidance and support services until you are fully proficient in using the system. In addition, future CRM maintenance and updates are also essential, so choosing a responsible development company is very important.

The CRM in the financial sector is obviously different from the CRM in the general industry, and it also requires more specialized companies to develop and produce. The CRMs of many brokers are much the same now. If customers experience a lot of inconvenience during the registration and future use, it will not help to maintain the existing customers. A powerful, easy-to-use, customized CRM system can effectively maintain the existing IB, increase visibility in the industry, bring more customers and benefits to the company, reduce costs, and improve work efficiency. It can be said to serve multiple purposes.

In addition to the establishment of the CRM system, our company's main business also includes: turnkey solution, company registration, payment solutions, MT4/MT5, API services, website design and production, regulatory license application and various consulting services, etc. For more details, please contact our company:

Official website: wizspace.net

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